by Ken Burgess
It’s sad but true that many people are failing in reaching
Even though they sit down and ask themselves what they
really want in life, write it down, break their goals into
small action steps and take action – they won’t achieve most
of their goals.
Do you know why they’ll fail? No?
It’s because they forgot to identify the *Benefits* they
will gain by reaching their goals!
What does that mean? Let me give you a simple example…
What happens when someone offers you a product? When are you
going to buy it? Are you interested in the features of that
No, not at all! What you are interested in and influences
you in whether or not you are going to buy is to know the
*benefits* of this particular product.
You want to know “what is in it for me?” And the same
happens to you when you set up your goals. You will not be
committed to your goals one hundred percent if you are not
clear on the benefits you will gain by reaching them.
When you are not sure of the benefits it’s *very* difficult
to maintain the necessary persistence, dedication and
So, you always have to ask yourself *why* you want to
achieve a particular goal. If you are clear on the benefits,
you are willing to pay the price. Instead of setting up a
goal like “I want to have a successful business,” and then
just taking action, you have to identify the benefits.
-Imagine how it will feel like to have a successful business
-Imagine how your family and friends will admire you
-Imagine how you make smart investments
-Imagine taking that long vacation you always wanted
By doing so you will have the necessary momentum that keeps
you right on track until your goal is reached. The only
difference between those who make it and those who don’t is
desire. And benefits and rewards create this desire! Now you
have the chance to belong to those who *make it.*
Ken Burgess can be reached at
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